If this article is redistributed by numerous bloggers but a few of them link to URL 1, while the rest link to URL 2, the search engine’s problem now becomes your problem as the links now each promote a different URL. This scenario actually occurs a lot in a CMS. Let’s presume an article about ‘keyword a’ is shown at, but the same content is also shown at /category/keyword-a/. As a web user, you won’t really care because you’ll find the content needed, but web search engine needs to choose which page should be shown in its results because it does not want to display the same content more than once. If, on top of that, the final destinations are even slightly different, the problem is even bigger.
If you stand at a crossroad and multiple road signs indicate different directions to the same destination, you won’t know which direction to go. In this article, we’ll assist you in understanding some of the reasons why duplicate content exists, and assist you in solving the problem. The problem is only exacerbated when altered versions of the content is linked to. That could affect a web page’s ranking negatively. When the same text is shown at numerous locations on the internet, a search engine can’t determine which friendly URL should be shown in Search Engine Results Pages (SERP). All search engines, including Google, have problems with duplicate content.
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